Monthly Archives: August 2015

Air Conditioning Maintenance

5 Ways to Keep Your AC Unit in Tip-Top Shape

Air Conditioning MaintenanceJust like any other home appliance, an air conditioning unit needs regular cleanup, maintenance, and checkup to keep it in tip-top shape. Below, Apex Airconditioning shares some of the most basic AC maintenance tips to help you extend the lifespan of your unit.

Changing of Filters

To avoid costly and more complicated air conditioner repair, just change your AC system’s filters regularly. The most advisable is one to three times a year. Brand new filters can make your AC system work more efficiently. This, in turn, will help you save some electricity cost.

Cleaning of Vents

Just like filter changes, you also need to clean out your AC vents one to three times a year. Hiring professional help to do this for you is not necessary but recommended. By doing this, you can be sure that all the air ducts and vents are cleaned in a meticulous manner.

Checking the Condensing Unit

Your AC’s condensing unit is responsible for drawing air into it. That’s why you need to regularly check if there’s anything that’s covering it because this can affect your AC’s performance. Aside from dust and dirt, other common obstruction include leaves.

Maintaining the Freon Level

Freon acts as the AC unit’s coolant or refrigerant that creates the cool air that it gives off. You need to maintain Freon level not because the AC consumes it, but because it could leak. It’s best to call a professional to check this. Make sure this is part of your yearly maintenance plan.

Undergoing Overall Check-Up

Although there are guides available on the Internet to help you handle all the maintenance needs of your AC, it’s still important to hire a professional to make sure everything’s okay. Do this once a year and ask him to check the electrical controls, coils, thermostat, and both indoor and outdoor systems.

Always make sure your AC unit is running properly to avoid costly electrical bill and inconvenience especially during the warmer seasons.

video marketing

Viral Video Marketing: The Elements that Make it Go Viral

video marketingViral videos are one of the best ways you can solidify your business’ online presence. Unlike your regular infomercials, these are designed to appeal to a broader and larger audience, while still drawing your target market.

But, what exactly makes a video viral? The process of creating one actually requires a lot of planning as there is a thin line between what is ‘viral’ and what is simply ridiculous.

Evoking Emotion

Part of what makes a video go viral is its ability to evoke an emotional response to the people watching it. This is the same reason why videos of accidents or natural disasters ‘go viral’ as it makes you respond to the images that you see.

Your main goal is to have your target audience admire your business, but this isn’t the only response you should capitalize on when you’re doing a viral video. Horror, joy, and humor are just some of the emotional responses you can take advantage of when you want to make your marketing campaign go viral.

Telling a Story

Storyboards Online notes that it is also important that your viral video tells a story, as this is what would guarantee an emotional response from your audience. If this is your business’s first time to create a video, then it would be wise to visualize how your story goes on the drawing board before you actually start filming it. This establishes both a direction and framework that you can work on, ensuring your viral video’s success.

The Right Platform

Where you’ll be spreading your viral video is also important. The most obvious choices are the three biggest social media platforms on the net; namely, Facebook, Twitter, and YouTube. You shouldn’t limit yourself to these though. Blogs are another platform you can use to spread your marketing campaign, as well as forums where your target audience frequent in.

Using these videos may seem risky, but they are equally rewarding if it goes off without a hitch. Take note of these three basic elements the next time you plan on creating a viral video marketing campaign.