Daily Archives: September 3, 2015

Content Plan

Make Your Story Heard: Develop a Strong Content Plan

Content PlanStories have interested and entertained humankind since time immemorial. It is easier to capture the attention of visitors if they see a pattern or a narrative on the blog.

The story in a blog is different from the individual stories that each article contains. Upon reading your list of post titles, your readers should be able to get an idea of what your brand is about, who you are, and what your purpose is.

A Story within a Story

As a writer or a website owner, you may think there is no need to plan what you are posting. There should be a connection and continuation among your various articles, though.

To do this, you can start by identifying the goals of your blog. Defining your goal from the get-go provides your articles a direction. Then you can show your team of writers, whether in house or from freelance writing services, how the content should progress.

Plan what articles to write and when to post them. For business owners, knowing the topics your clients would want to read during a particular season will help you decide what to post. Timing can affect the popularity of your posts.

As much as you need to stick with your content plan, you must also have time-relevant posts. Be flexible in your game plan and let the timeliness of an article make your title list more exciting. Timely topics attract readers and lead them to discover other blog posts from your site.

Make your game plan measurable. Some website owners report increased readership after they start planning their content editorial calendar. This helps you assess whether you are giving the content that people would want to read instead of blindly throwing your writers’ energy in the wind.

Content planning is something you must start investing in if you want higher readership. Make each article tell a bigger story. Make your brand story be heard.