Daily Archives: October 5, 2017

3 Clever Ways to Market Your Dental Practice

a notebook, pencil holder, pens and laptop showing digital marketing on screen

Do you have a dental practice in the city and looking for ways on how to generate new customers? Try out these bright ideas to improve your dental marketing tactics.

Blog about dental procedures.

Ask your friends about a root canal, and they’ll probably wince at the mere mention of it. This is because, in recent years, root canal has been put under the spotlight and most people who have had shared their pain. This leaves more people worried about the pain involved rather than the necessity of the procedure. And if you tell your patients that they might need one, their bad impression and probably wrong information about the procedure would put them off of it immediately. That’s where you can use your website blog to educate people about dental procedure. Write about them in simple words that people would understand. The more they know, the less they become afraid.

Create shareable content

Blogs are shareable content. But there are also other types of content you can create to generate leads, especially on social media. In one survey, researchers found that 55 percent of people watch online videos daily. In another study, experts calculated that 74% of the total online traffic would come from online videos by 2017. Take advantage of how videos can increase your website traffic and create simple but effective marketing videos that are not just educational but also promotional.

Offer huge discounts

Here’s something you should always keep in mind: coupons create happiness. Discounts make people happy. And happy people are more than willing to return for follow-up procedures. Roll out discounts now and then. You can either offer one big discount off a series of small ones. Whichever you choose, the key is to give something seemingly for free.

Smart, Effective Marketing

These are just three simple but clever ways to help market your dental practice in the online and offline world. There are more but do try these three out and see for yourself how they can benefit you.