Category Archives: Marketing

businessman pointing at online marketing business concepts

Innovative Digital Marketing Strategies That Will Reinvigorate Your Brand

businessman pointing at online marketing business conceptsDigital marketing makes up a significant portion of today’s marketing strategies. It exposes your brand to over 90% of your clients. Digital marketing trends, however, change regularly and it is essential to keep up or risk fading into oblivion.

Digital marketing is, however, a double-edged sword and if mishandled can lead to the downfall of your brand. To handle these strategies correctly, it is imperative to hire a digital advertising agency. Here are some innovative approaches the experts from the advertising agency might recommend.

Ephemeral Content

This is content with a limited lifespan. It disappears after a set period. Temporary material might not seem like the best choice for most marketers, but this is the best choice in the current digital marketing world. It keeps your digital content from appearing stiff, out-dated, and overly edited which negatively impacts your marketing campaign.

Email Newsletters

An email newsletter is personal, social and easy to share. It also has an additional benefit of helping you to gather all your clients’ contact information. Email newsletters allow you to get more information to your clients compared to other forms of digital marketing and will enable you to position yourself as a leader in your industry. They are also less costly compared to traditional newsletters and allow you to reach a precise market.

Augmented Reality

The augmented reality which involves combining a digital and real world is currently one of the more prominent trends in digital marketing. Snapchat has ‘sponsored lenses,’ Instagram has ‘face filters’ while Facebook has ‘frame studio.’ All these are augmented reality platforms which allow you to create an interactive client experience and innovative brand image and establish a recurring engagement with your customers.

There is so much your brand can reap from digital advertising and ignoring it will cost you. Apart from the three strategies discussed, there are others your digital advertising expert might propose. The ideal approach depends on your brand, target market, budget and intended impact.

Website Redesign: 3 Tips for Avoiding the Negative SEO Impact

A website being designedWhile redesigning your website is supposed to improve the user experience for your visitors, it can be detrimental to your search engine ranking. But this does not have to be the case as long as you take all the necessary steps when transitioning from the old to the new website. It all depends on how well you alert the search engines of the changes that you make on your domain, URLs, and structure. Experts on SEO services in Minneapolis share three valuable tips on how you can avoid SEO damages during a website redesign.

Redirect the old pages to the pages on the new site

In case a website redesign means that you have to make changes to the pages’ URLs, it is vital that you use 301 redirects to link the old pages to the new and similar pages. This will help inform the search engines that the information in both pages is similar and that they should give them a similar ranking. However, avoid making general redirects to the homepage, as this will annoy both the search engines and the site visitors and end up hurting your rank.

Design a friendly error 404 page

Although you might have redirected your visitors to the new pages, it is still possible to have errors such as link breaks along the way. Error 404 pages can be quite helpful in monitoring such errors and ensuring that your visitors are taken care of. Just be sure to create engaging and friendly error 404 pages to help the users find whatever they are looking for.

Deal with metadata descriptions carefully

When moving the pages to the new site, make sure that they have inviting metadata descriptions to maintain and even improve your ranking through enhanced click-through-rates. In case your old site had great descriptions, you can retain these on your new site.

Redesigning your website should not mean having to lose your ranking. In fact, you should utilize this opportunity even to improve it. Follow the above tips and get to prevent the detrimental SEO effects of a website redesign.

Choosing the Best SEO Consultant For Your Business

a search engineSearch engine optimization or SEO is important for your website traffic. If you want to increase sales and brand awareness, encourage people to visit your website. The more visits your website gets, the higher the traffic.

SEO can help make that happen and you can even hire a consultant to do the job for you. Here are some suggestions on how to choose the best SEO consultant in Salt Lake City for your business website.

Ask for referrals

An SEO professional would not hesitate to give a list of former and existing clients for referrals. Ask these companies for any feedback regarding the service of the SEO consultant or agency. They may not give specifics, but they could at least tell you if their rankings improved as a result of the consultant’s effort.

Ask about the consultant’s SEO strategy

Ask the consultant to explain the strategy that will be used to improve your website traffic. The consultant must reveal how they can increase your site’s search ranking. You must also agree on the timetable for reaching the desired ranking.

Ensure that there are no black hat or even gray hat SEO tricks

Make sure the person you hire will not use black hat or gray hat tricks to improve your site’s traffic and ranking. Search engines, especially Google, do not hesitate to ban websites from search results if these are engaged in dirty tricks, such as content and link spamming.

Watch out for false promises

The primary objective of SEO is to make a website land on the No. 1 spot on the first page of search results. Yet, you should avoid consultants who promise you a top one ranking after a month of working with them. It’s either they will resort to underhanded tactics or it’s an empty boast.

Consider those with local SEO expertise

Having your business appear in the local search engines is likely to get you more sales and profits. Consultants with local SEO knowledge will be highly beneficial for your brick and mortar shop or office.

Learn about the fees and terms

SEO consultants are normally paid per project, but they can also receive their pay hourly or by retainer. Most of them charge per project, which can cost anywhere from $1,000 to $7,500, according to an article on Moz.

SEO is the driving force in terms of website ranking. To choose the best consultant suitable for your website, talk to their former or current clients. Ask them about their SEO strategies and tactics, and if they have a realistic view on improving your website’s ranking on search results. For local business owners, go with candidates who have local SEO expertise. And lastly, don’t forget to be clear on the payment terms for the SEO services.

Advertising plan

Vehicle Wraps: The Moving Ad that Benefits Your Brand

Advertising planBusinesses of any size need constant brand awareness to grow clients continually, and this is particularly true for small to medium companies. Business owners must know which advertising methods they should focus their efforts on to guarantee that they are not wasting their resources. This is why you should consider using one of the most efficient and most straightforward types of advertising, a mobile advertising tool with car wraps in Fort Worth.

Below are advantages that you can reap:

A Permanent and Extremely Affordable Form of Long-Term Advertising

Without a doubt, vehicle wraps yield great ROI to the business. Besides, this form of marketing won’t even require you to allocate more of your finances or renew contracts. As soon as you apply the wrap onto your vehicle, it will stay there until you want to alter the design or remove it. The best thing about this is that you don’t have to overhaul your entire vehicle because you can just go for a partial vehicle wrap.

A Mobile Billboard with Highway Driving

If you want a fast and easy method to widen your brand exposure throughout a greater geographical location, then have your driver course through the highway. Think about it, a few gallons of gasoline is way more cost effective compared to a roadside ad or a radio airtime. This tactic may sound pointless at first, but this is the most stress-free method to spread the word. Who knows, you might end up getting an email or call inquiries from possible clients after seeing your mobile billboard.

A Professional Finish

With a vehicle wrap, your car will appear like a fleet vehicle. It doesn’t only make your brand appear more modern, but it will seem bigger than it is. This tends to communicate reliability. People assume that a brand that uses vehicle wraps is already well-known in the industry.

As you read above, you must not undervalue the power of basic static marketing tools like these. With the capacity to frequently and quickly publicize your brand, it provides you with an economical method of advertising.

The Latest Trends in Retail Packaging Design

Strawberries neatly packed on a clean and safe disposable food containerMarketing is a competitive field and any organization that wants any consumer to notice it has to invest in advertising. Almost every firm is investing in targeted and blanket advertising. Though you might be reaping good ROI from these ads, you might be forgetting a crucial aspect of marketing.

An integral and typically forgotten aspect of brand marketing is retail package design. Red Rider Creative says that a good marketing agency in Utah can help emphasize the importance of your product package design when building your brand. Humans are visual creatures and what attracts customers to your product is package designing. Here are the latest trends for this crucial marketing tool:

Geometrical Shapes

This trend revolves around simplicity and approachability through shapes and patterns. Most package designs are shifting towards squares, circles, and triangles in monochromatic colors. In markets with exaggerated designs, the simplicity of these packages makes them stand out. The familiar colors and shapes communicate with consumers more than excessive designs.

Simplicity

The best design packages try to keep their message as simple and clear as possible. This trend is a hit with consumers who do not want to spend so much time trying to understand what you offer. Sell your brand using simplified and clearly stated messages on your package.

Hand Lettering

Your package should not blend in with your competitor’s products. Hand lettering is the latest trend for product communication as opposed to digital lettering. The individuality of hand lettering creates a connection with your consumers and makes your product visible among its competition.

All products in the market compete for recognition. Unique product package designs are the best way to advertise your product and stand out from others. Get a reputable and well-equipped marketing agency to help you with your package design. It will become one of your primary advertising tools when done right.

4 Problems Killing Your Business (And How to Solve Them)

Business PuzzleNo one goes into business to fail. The sad reality, however, is that the majority of businesses fail within its first few years. And it’s not just startups that collapse. Major companies do too. If in your business has been declining recently, it could be because of one or more of the following reasons:

1. You are using the wrong approach.

If your sales have been decreasing, it’s an indication that your marketing methods are no longer working. Evaluate your entire marketing campaign and see how you can tweak it. Try new ways to reach potential customers. Try working with an experienced Utah-based SEO company. Attend trade fairs and make presentations that stand out. Develop a referral scheme. In a lot of aspects of business management, experimenting on what works and doesn’t work is the only step forward.

2. You have problems with your capital.

When you start experiencing problems with raising enough capital for your business, you are well on your way to collapse. As you start a business, you need to determine how much capital you’ll need to keep the business running until you start making profits. If you’ve been in business for years and suddenly find you have inadequate capital, consider a business loan.

3. Your brand is no longer appealing.

With competition in business ever on the rise, you sometimes need to rebrand to ensure you stay attractive to your clients. There are many simple ways you can enhance your brand without necessarily losing your identity. For instance, you can slightly alter your colors and improve your logo. This creates a sense of freshness.

4. You are working with the wrong team.

When a member of your staff or a section of your employees are no longer productive, consider that it’s time to let them go and bring in a fresh team. You want to know your staff understands and shares your vision. A new team also can also inject new ideas in your staff.

It’s what you do when your business is on a downward spiral that will determine its fate. By taking a few simple steps, you can turn things around.

Leveraging Domains for Localization Marketing

Computer PPCMany companies are now using multilingual websites or at least those specific to a particular city or country that uses the same language. As a website owner, you’d want to create unique experiences for a visitor, doing so improves conversion rates and overall user experience.

Experts on PPC from Denver cite the following ways you can leverage domains, subdomains and subfolders for your localization strategy.

The Domain Level Strategy

One of the most common ways to reach a different audience using another language, regardless of the size of your business, is to use different domains. Americans may prefer sites with the .com URL, others would want to see .jp, .ca, .cn or others. This is the easiest way to reach other groups across continents; however, the domain may be unavailable.

Different domains also improve your authority and reach; you’ll get more links directed to your website from various sources. Diverse traffic helps your search results rank and makes it easier for algorithms to index and crawl your pages.

Subdomain Approach

Another approach is using a subdomain at the country and language level. Japanese users may want a URL of jp.site.com, and a Canadian may want ca.site.com, and so on. This strategy is similar to using subfolders; however, both strategies have one glaring limitation, which is poor intuitiveness.

Link Building

Link building isn’t dead, but has only evolved; with the help of domains and subdomains, you can improve your ranking results and reach a wider audience. Links to your primary domain and website boosts your authority, because of the different sources of traffic and link profiles.

With different domains and subdomains, you get to customize your approach based on your intended audience. You can have a site specifically for non-English speakers, those using mobile devices and for those looking for a particular product or service. This flexibility enables you to maximize your reach, use resources optimally and convert at a better rate.

 

3 Clever Ways to Market Your Dental Practice

a notebook, pencil holder, pens and laptop showing digital marketing on screen

Do you have a dental practice in the city and looking for ways on how to generate new customers? Try out these bright ideas to improve your dental marketing tactics.

Blog about dental procedures.

Ask your friends about a root canal, and they’ll probably wince at the mere mention of it. This is because, in recent years, root canal has been put under the spotlight and most people who have had shared their pain. This leaves more people worried about the pain involved rather than the necessity of the procedure. And if you tell your patients that they might need one, their bad impression and probably wrong information about the procedure would put them off of it immediately. That’s where you can use your website blog to educate people about dental procedure. Write about them in simple words that people would understand. The more they know, the less they become afraid.

Create shareable content

Blogs are shareable content. But there are also other types of content you can create to generate leads, especially on social media. In one survey, researchers found that 55 percent of people watch online videos daily. In another study, experts calculated that 74% of the total online traffic would come from online videos by 2017. Take advantage of how videos can increase your website traffic and create simple but effective marketing videos that are not just educational but also promotional.

Offer huge discounts

Here’s something you should always keep in mind: coupons create happiness. Discounts make people happy. And happy people are more than willing to return for follow-up procedures. Roll out discounts now and then. You can either offer one big discount off a series of small ones. Whichever you choose, the key is to give something seemingly for free.

Smart, Effective Marketing

These are just three simple but clever ways to help market your dental practice in the online and offline world. There are more but do try these three out and see for yourself how they can benefit you.

Maximising the Benefits of Dental Practice SEO

Dental care image placed on one of the keyboard keyIn the old days, if your dental practice paid for a full page on the telephone book, that was all you needed by way of advertising. That, and word-of-mouth, were pretty strong forms of communicating your practice to patients.

These days, however, a listing in the phone book and on the newspaper, pamphlets or fliers and posters are hardly enough to get you any visits from new patients. When people need to see a dentist, most of them do not turn to old media; they reach for their phones.

With that in mind, here is what you need to remember about SEO for dentists.

You need SEO

Search engine optimisation is what leads to the “organic” rise of your website on the search results pages of Google and other search engines.

Having a website is not enough; you need to pay for SEO services to make sure your practice website does not get lost in the multitude of results that appear on people’s phones when they need your services.

Invest in localised SEO

There are perhaps over a million of dentist around the world, and many of them offer the same services as you. This is why you need local SEO. Localised and geo-targeted keywords are important.

You are competing for dominance with properly chosen keywords, and those keywords are likely to have very, very high competition. Keeping them geo-targeted gives you a better chance of appearing on searches by people within your area.

Post only quality content

Spamming is not something that Google appreciates, so do not just post content for the sake of posting them. Make sure the content on your website is of high quality, something that raises your image and provides value to users.

Not only does this make patients appreciate your practice website more, but it also builds up your authority in the eyes of both users and Google.

It is not easy to compete in a field where there are so many other players. But the Internet makes it a more level playing field. Invest in a great website, good and useful content, and search engine optimisation to get a better chance of getting more patients to come to your practice.

Credit Improvement: Raising Your Credit Score to Get Business Financing

Business loan applicationBorrowers who would like to put up a business but have unfavorable credit may face a difficult time getting a business loan as creditors consider one’s credit standing as one of their criteria for approving a loan. Even if the borrower is approved, he or she may face higher interest rates, less favorable payment terms, and higher insurance premiums. Thus, borrowers who want a higher chance of approval, as well as qualify for lower interest rates should focus on improving their score. Keep these things in mind to raise your credit score and obtain a favorable outcome in your business loan application.

Build up Your Debt-to-Credit Ratio

Debt-to-credit ratio is a percentage of your total debt in relation to your available credit. You can improve your ratio by doing one or more of the following: ask for a credit limit increase, pay down your credit balances, and roll over your credit card debt into a personal installment loan. Take note that a low debt-to-credit ratio shows lenders that you are using your credit responsibly.

Make Payments to Creditors on Time

While each credit bureau utilizes slightly different ways of calculating business credit scores, all of them look at your history of paying creditors. Thus, make sure that you pay on time. Given that the bulk of your credit score comes from your payment history, it’s important to do everything you can to avoid late payments.

Refrain from Setting Aside Money while Missing Payments

Even if you have a big ticket item that you want to buy in the future, you should not set aside money at the cost of missing payments on things you already owe your creditors. While it can be enticing to save money for business expenses, your priority should be to stay on top of your bills.

Improving your debt-to-credit ratio, making on-time payments, and staying on top of your bills can help you gain a credit score more likely to help obtain a business loan at a desirable interest rate. An excellent credit score doesn’t just open up better business loan opportunities; it can also attract new clients into your business, too, as anyone can look at a business credit score to gauge a business’ trustworthiness and accountability.