Choosing the Best SEO Consultant For Your Business

a search engineSearch engine optimization or SEO is important for your website traffic. If you want to increase sales and brand awareness, encourage people to visit your website. The more visits your website gets, the higher the traffic.

SEO can help make that happen and you can even hire a consultant to do the job for you. Here are some suggestions on how to choose the best SEO consultant in Salt Lake City for your business website.

Ask for referrals

An SEO professional would not hesitate to give a list of former and existing clients for referrals. Ask these companies for any feedback regarding the service of the SEO consultant or agency. They may not give specifics, but they could at least tell you if their rankings improved as a result of the consultant’s effort.

Ask about the consultant’s SEO strategy

Ask the consultant to explain the strategy that will be used to improve your website traffic. The consultant must reveal how they can increase your site’s search ranking. You must also agree on the timetable for reaching the desired ranking.

Ensure that there are no black hat or even gray hat SEO tricks

Make sure the person you hire will not use black hat or gray hat tricks to improve your site’s traffic and ranking. Search engines, especially Google, do not hesitate to ban websites from search results if these are engaged in dirty tricks, such as content and link spamming.

Watch out for false promises

The primary objective of SEO is to make a website land on the No. 1 spot on the first page of search results. Yet, you should avoid consultants who promise you a top one ranking after a month of working with them. It’s either they will resort to underhanded tactics or it’s an empty boast.

Consider those with local SEO expertise

Having your business appear in the local search engines is likely to get you more sales and profits. Consultants with local SEO knowledge will be highly beneficial for your brick and mortar shop or office.

Learn about the fees and terms

SEO consultants are normally paid per project, but they can also receive their pay hourly or by retainer. Most of them charge per project, which can cost anywhere from $1,000 to $7,500, according to an article on Moz.

SEO is the driving force in terms of website ranking. To choose the best consultant suitable for your website, talk to their former or current clients. Ask them about their SEO strategies and tactics, and if they have a realistic view on improving your website’s ranking on search results. For local business owners, go with candidates who have local SEO expertise. And lastly, don’t forget to be clear on the payment terms for the SEO services.