Customer Satisfaction and Ease of Use are Hallmarks of NFC

Man inside store holding smartphoneGoing contactless is not just a trend, it is a game changer for a lot of devices. Tech and communications company NFC Direct believes that the future is contactless with the use of near field communication devices. NFC devices work like the RFID for toll booth payments on highways.

These use low amounts of energy and can communicate with other NFC devices. They differ from the RFID payment devices with the distance required to exchange information. NFC devices need to be inches away from one another for the connection to be made and data transferred.

Advantages of NFC

NFC devices are more common than you think. A lot of cellphones nowadays have NFC builtin to their system. These can be used for payments and other transactions, as well as the transfer of small files and text, as well as images. The convenience and ease of use stem from the way data transfer are made. There are no cables involved; there is no need for WiFi nor Bluetooth.

With a tap of the screen, two-way data transfer could be initiated. NFC is very versatile. It can be used for most modes of payment. Its uses include train bookings, bus fare payment, rewards points, mobile banking as well as booking restaurant reservations. It can work with a wide range of industries from transportation, banking and finance, hospitality, and food industry.

Improved User Experience

Making transactions easy lead to increased customer satisfaction. This is a priority for most merchants, along with the ease of use. There is no need for a manual to use an NFC device. Coupons, reward programs and others can be implemented on any NFC device.

With an NFC enabled smartphone, access to these programs is even easier. The customer does not need to buy any other NFC device or rewards card. What is only needed if for the customer to download an app, and he has access to the rewards program or the payments program, as well as access to data transfer and payments.