Tag Archives: Advertising

The Makings of an Effective and Influential Video

Video Production

Videos are replacing text and photo content, whether it is online or traditional media; the former is the total package because potential customers feel and see emotions. They are likely to make a purchase because they watch how a product works and the benefits of a particular service. However, a video must have certain things to become an effective and influential tool that positively affects consumer behaviour.

Keep it Short

A TV commercial production company cites that a person receives and keeps information in a particular linear order and pace; video length is flexible, but as much as possible keep it brief. Online videos have leeway when it comes to narrating a story of your brand and its products. The recommended time of a video is between 90 to 120 seconds, this number allows you to discuss the advantages of choosing you over the competition.

Clear Language

Jargon may be easy to communicate within your niche and your company; however, your potential customers may not understand this. Miscommunication is one problem that brands do not want to have; as it may convey an unclear message or a person may get lost in translation. Use clear and simple language that your target customers understand clearly and easily, notes an expert from Thecoalshed. This enables you to connect immediately and increase the likelihood of a conversion.

Envision the Product

A video is effective when it allows the potential buyer to envision using it; when a person visualises they are using the item, they are likely to make a purchase. Experience is a powerful and influential tool for marketers as this contains positive emotions and associations with a brand. To achieve this, match the language with the images, people and content of the videos you publish.

These are a handful of factors that enable you to produce and publish a video that connects, influences and relates to your target audience.

Why Word of Mouth Advertising is Influential Online and Offline

Advertising in Sandusky“People share, read and generally engage more with any type of content when it surfaces through friends and people they know and trust.” 

This quote from Malorie Lucich, a product communications lead working with Pinterest, rings true for anyone who wants to successfully launch any kind of marketing campaign. More and more people have access to information about products and services they want to use. Simply saying and publishing something online will undergo intense scrutiny and may backfire if proven wrong. It’s all about building relationships and trust when it comes to reaching out to your target market.

How Influential is Word of Mouth Advertising?

More.SanduskyRegister.com, a marketing company in Sandusky cites that companies must have an advertising strategy in both offline and online avenues. Integrating both approaches allows them to connect with their audience effectively and improve conversion rates. Social media is a platform that combines both for businesses and their customers. Through Facebook, Twitter, Instagram and other websites, information — whether good or bad — spreads faster.

People get the pros and cons about the products and services they are looking for through their networks. One bad or good review from someone they trust may sway their decision in favor or against your brand. Content shared through social media may also create a positive or negative top of mind association with your brand.

Reaching Your Audience

As a marketer, you need to find ways to integrate the information spreading process of social media to utilize its distinct capabilities. However, marketing research revealed that most of the information shared about businesses is offline. This shows that focusing on offline advertising, such as word of mouth, still plays an integral role in the success of your branding efforts.

The way you treat your customers and the quality of your offerings is a big part of any campaign. Poor products and services will detract from your brand and result in loss of profit, no matter how good your advertising is.