Tag Archives: Branding

4 Problems Killing Your Business (And How to Solve Them)

Business PuzzleNo one goes into business to fail. The sad reality, however, is that the majority of businesses fail within its first few years. And it’s not just startups that collapse. Major companies do too. If in your business has been declining recently, it could be because of one or more of the following reasons:

1. You are using the wrong approach.

If your sales have been decreasing, it’s an indication that your marketing methods are no longer working. Evaluate your entire marketing campaign and see how you can tweak it. Try new ways to reach potential customers. Try working with an experienced Utah-based SEO company. Attend trade fairs and make presentations that stand out. Develop a referral scheme. In a lot of aspects of business management, experimenting on what works and doesn’t work is the only step forward.

2. You have problems with your capital.

When you start experiencing problems with raising enough capital for your business, you are well on your way to collapse. As you start a business, you need to determine how much capital you’ll need to keep the business running until you start making profits. If you’ve been in business for years and suddenly find you have inadequate capital, consider a business loan.

3. Your brand is no longer appealing.

With competition in business ever on the rise, you sometimes need to rebrand to ensure you stay attractive to your clients. There are many simple ways you can enhance your brand without necessarily losing your identity. For instance, you can slightly alter your colors and improve your logo. This creates a sense of freshness.

4. You are working with the wrong team.

When a member of your staff or a section of your employees are no longer productive, consider that it’s time to let them go and bring in a fresh team. You want to know your staff understands and shares your vision. A new team also can also inject new ideas in your staff.

It’s what you do when your business is on a downward spiral that will determine its fate. By taking a few simple steps, you can turn things around.

Seasonal SEO: How Important is It?

SEO ChartSearch engine optimization (SEO) is part of your digital marketing scheme; you should know by now that trends fluctuate every season and these affect your website traffic.

Did your rankings drop suddenly last Christmas or did you see a significant change in your standing in the SERPs on specific holidays throughout the year? For more dynamic data that would help your marketing efforts, your affordable SEO plans should be able to identify which seasons and holidays affect customer behavior and their decision-making strategies.

When you talk about seasonal SEO, this is essentially about optimizing keywords for a particular time of the year.

Seasonal Occurrences Pertinent to SEO

Seasons – you may be thinking of the four seasons throughout the year or specific holidays celebrated annually, but for SEO, it’s more than that. Seasons in SEO include sales patterns, as well as current trends.

Planning Your Seasonal SEO Campaign

The key to effective seasonal SEO is timing. Usually, it takes 3 to 4 months before you can execute your plan, as there is a lot of research that goes on.

The first thing you do is gather information, and where else would you find it than on your website? You need to analyze data from previous seasons for you to come up with a new plot to make your site flourish during the coming season. Check which time you’ve had a significant change, whether positive or negative and find the keywords that can still be useful to you.

As mentioned, do keyword research. Find which ones can help you rank during the upcoming season and expound on that. After which, outline the types of content you will use and make sure that you create content that is clear and precise with a strong call-to-action.

It takes a few months of research before you can implement seasonal SEO for a particular period. Consult with your digital marketing specialist on how this can be helpful in your sales and ranking in the SERPs.

The Makings of an Effective and Influential Video

Video Production

Videos are replacing text and photo content, whether it is online or traditional media; the former is the total package because potential customers feel and see emotions. They are likely to make a purchase because they watch how a product works and the benefits of a particular service. However, a video must have certain things to become an effective and influential tool that positively affects consumer behaviour.

Keep it Short

A TV commercial production company cites that a person receives and keeps information in a particular linear order and pace; video length is flexible, but as much as possible keep it brief. Online videos have leeway when it comes to narrating a story of your brand and its products. The recommended time of a video is between 90 to 120 seconds, this number allows you to discuss the advantages of choosing you over the competition.

Clear Language

Jargon may be easy to communicate within your niche and your company; however, your potential customers may not understand this. Miscommunication is one problem that brands do not want to have; as it may convey an unclear message or a person may get lost in translation. Use clear and simple language that your target customers understand clearly and easily, notes an expert from Thecoalshed. This enables you to connect immediately and increase the likelihood of a conversion.

Envision the Product

A video is effective when it allows the potential buyer to envision using it; when a person visualises they are using the item, they are likely to make a purchase. Experience is a powerful and influential tool for marketers as this contains positive emotions and associations with a brand. To achieve this, match the language with the images, people and content of the videos you publish.

These are a handful of factors that enable you to produce and publish a video that connects, influences and relates to your target audience.