Tag Archives: Dental Practice

3 Clever Ways to Market Your Dental Practice

a notebook, pencil holder, pens and laptop showing digital marketing on screen

Do you have a dental practice in the city and looking for ways on how to generate new customers? Try out these bright ideas to improve your dental marketing tactics.

Blog about dental procedures.

Ask your friends about a root canal, and they’ll probably wince at the mere mention of it. This is because, in recent years, root canal has been put under the spotlight and most people who have had shared their pain. This leaves more people worried about the pain involved rather than the necessity of the procedure. And if you tell your patients that they might need one, their bad impression and probably wrong information about the procedure would put them off of it immediately. That’s where you can use your website blog to educate people about dental procedure. Write about them in simple words that people would understand. The more they know, the less they become afraid.

Create shareable content

Blogs are shareable content. But there are also other types of content you can create to generate leads, especially on social media. In one survey, researchers found that 55 percent of people watch online videos daily. In another study, experts calculated that 74% of the total online traffic would come from online videos by 2017. Take advantage of how videos can increase your website traffic and create simple but effective marketing videos that are not just educational but also promotional.

Offer huge discounts

Here’s something you should always keep in mind: coupons create happiness. Discounts make people happy. And happy people are more than willing to return for follow-up procedures. Roll out discounts now and then. You can either offer one big discount off a series of small ones. Whichever you choose, the key is to give something seemingly for free.

Smart, Effective Marketing

These are just three simple but clever ways to help market your dental practice in the online and offline world. There are more but do try these three out and see for yourself how they can benefit you.

What a Solid Online Presence Can Do for Your Dental Practice

With nearly 30,000 dentists operating in the United Kingdom, it has becomeA Dentist Using A Tablet increasingly difficult for oral health care professionals to have a lucrative practice. This does not automatically mean though that your office will become part of the statistics.

There are many different ways to secure your market share of patients in need of dental services, and one of these is to ensure you have a solid online presence. Having a team of experts specialising in website design for dentists will help you achieve this goal.

Dominate Dental stresses the importance of hiring a firm that will give you that all-in-one, online marketing package that grows your patient list.

Boosting new patient traffic to your site and your practice

It is not enough for you to have a website and expect droves of patients to come knocking on your door. It needs to have all the right components that make it stand out from the thousands of other sites competing with you.

In short, it should have dental marketing content that best describes your practice, such as your specialisations, while also educating patients and making them feel secured and at ease, especially since dental anxiety is common in the UK.

Showing off your expertise

Potential patients need to see tangible proof that they can trust you and put their oral health in your hands. So one of the first things they will look for when they visit your site is your “Before & After” gallery. This page should feature your latest work in an organised manner and layout.

Make certain you display your expertise in high-resolution photos. Do not forget videos too, as these will give off a more realistic vibe. Bear in mind, some 84% of people trust reviews online the same way as personal referrals.

Getting the best value for your money spent

After successfully converting visitors into paying patients, this tool in your arsenal will then provide patients a way to set up an appointment with you right away; they no longer have to wait for the next day, since they can do so through your “Contact Us” page.

In short, a well-conceptualised and competently designed website will help you not only garner the attention of prospective clients, but also capture your leads.