Tag Archives: digital marketing

businessman pointing at online marketing business concepts

Innovative Digital Marketing Strategies That Will Reinvigorate Your Brand

businessman pointing at online marketing business conceptsDigital marketing makes up a significant portion of today’s marketing strategies. It exposes your brand to over 90% of your clients. Digital marketing trends, however, change regularly and it is essential to keep up or risk fading into oblivion.

Digital marketing is, however, a double-edged sword and if mishandled can lead to the downfall of your brand. To handle these strategies correctly, it is imperative to hire a digital advertising agency. Here are some innovative approaches the experts from the advertising agency might recommend.

Ephemeral Content

This is content with a limited lifespan. It disappears after a set period. Temporary material might not seem like the best choice for most marketers, but this is the best choice in the current digital marketing world. It keeps your digital content from appearing stiff, out-dated, and overly edited which negatively impacts your marketing campaign.

Email Newsletters

An email newsletter is personal, social and easy to share. It also has an additional benefit of helping you to gather all your clients’ contact information. Email newsletters allow you to get more information to your clients compared to other forms of digital marketing and will enable you to position yourself as a leader in your industry. They are also less costly compared to traditional newsletters and allow you to reach a precise market.

Augmented Reality

The augmented reality which involves combining a digital and real world is currently one of the more prominent trends in digital marketing. Snapchat has ‘sponsored lenses,’ Instagram has ‘face filters’ while Facebook has ‘frame studio.’ All these are augmented reality platforms which allow you to create an interactive client experience and innovative brand image and establish a recurring engagement with your customers.

There is so much your brand can reap from digital advertising and ignoring it will cost you. Apart from the three strategies discussed, there are others your digital advertising expert might propose. The ideal approach depends on your brand, target market, budget and intended impact.

Employees gathered around a table with digital marketing concepts written on top

3 Big Benefits Of Digital Marketing For Your Small Business

Employees gathered around a table with digital marketing concepts written on top

Technology is everywhere — in the offices, homes, and schools. People use the computer in many aspects of their life, including their business. Conventional ways in businesses are now outdated, as customers now prefer using their gadgets in many activities which include shopping.

When you have a business, you should use the Internet to reach out to your target clients. Digital marketing has come a long way and it can greatly benefit your small business in many ways.

Increase in Website Traffic

Any business today needs to have its own website. It’s not a must, but it can contribute a big help to your sales and profit. When you have a website, more people can see your products and services.

When you invest in digital marketing, you will have more people visiting your website. You will be more visible in search engines, too. For instance, Bungemoe explains that a digital marketing blog can provide customers with an interesting content and you can use this to promote your products.

Increased Sales and Revenue

Digital marketing can increase your business’s sales and revenue. You will be more visible to your target market. Hence, more customers will try your products or services. This, in turn, will lead to more sales.

Lower Cost

Digital marketing allows you to reach a worldwide market at a lower price. A well-planned and effectively targeted digital marketing campaign can reach the right customers. You don’t have to spend much on other advertising means, which are expensive and time-consuming. Internet marketing is affordable and you can personalize and tailor it to fit the preferences of your target customers.

Digital marketing can help build your business visibility by more people. When you invest in the right company, who will establish a website for you and take care of all your search engine optimization (SEO) needs, you will surely gain profit from your small business.

Digital Marketing in Roselle

Digitise Traditional Marketing to Compete Locally

Digital Marketing in RoselleYou don’t have to abandon your traditional marketing strategies for online ones because many of the tactics done for the former is adaptable to the latter. In fact, adapting these allow you to reach your local audiences effectively. This strategy allows you to integrate all aspects of your advertising campaigns.

Here are some ways that allow you to do so according to Digital Ads International Pty Ltd.

Correct Use of Hashtags

Some businesses are now using hashtags for their Internet campaigns, whether it is on Twitter or Instagram. If you are already using these, look for terms that translate and relate well with your target local audience. Use this across different digital platforms to integrate your approach and make it easier for your market to find you. You can also use these on billboards, newspapers and other forms of traditional marketing.

Find ways to use the same hashtags, regardless of platform (traditional or digital) to encourage your target market to begin the conversation about your brand online. The right keyword or phrase must be high search volume and represents your company.

Incentives for Involvement

The old strategy of offering freebies is something that marketers can adapt for traditional and online marketing. Providing a promotional item or a two for one special gives an incentive to visitors to share your content, click on your website or whatever your call to action is. If your audience is only seeing your print materials, offering a freebie to visit your website will incentivise them to go digital.

Inbound Links

Whether you are using the local newspaper or Facebook to reach your audience, looking for inbound links that are talking about your brand or industry, allows you to expand your network. Connecting with them allows you to localise your approach and tap into a market that yet to open for your company.

Traditional and digital marketing can work for you, as long as you know how to integrate both. Using different platforms allows you to expand your audience and connect with people.