Tag Archives: marketing

Maximising the Benefits of Dental Practice SEO

Dental care image placed on one of the keyboard keyIn the old days, if your dental practice paid for a full page on the telephone book, that was all you needed by way of advertising. That, and word-of-mouth, were pretty strong forms of communicating your practice to patients.

These days, however, a listing in the phone book and on the newspaper, pamphlets or fliers and posters are hardly enough to get you any visits from new patients. When people need to see a dentist, most of them do not turn to old media; they reach for their phones.

With that in mind, here is what you need to remember about SEO for dentists.

You need SEO

Search engine optimisation is what leads to the “organic” rise of your website on the search results pages of Google and other search engines.

Having a website is not enough; you need to pay for SEO services to make sure your practice website does not get lost in the multitude of results that appear on people’s phones when they need your services.

Invest in localised SEO

There are perhaps over a million of dentist around the world, and many of them offer the same services as you. This is why you need local SEO. Localised and geo-targeted keywords are important.

You are competing for dominance with properly chosen keywords, and those keywords are likely to have very, very high competition. Keeping them geo-targeted gives you a better chance of appearing on searches by people within your area.

Post only quality content

Spamming is not something that Google appreciates, so do not just post content for the sake of posting them. Make sure the content on your website is of high quality, something that raises your image and provides value to users.

Not only does this make patients appreciate your practice website more, but it also builds up your authority in the eyes of both users and Google.

It is not easy to compete in a field where there are so many other players. But the Internet makes it a more level playing field. Invest in a great website, good and useful content, and search engine optimisation to get a better chance of getting more patients to come to your practice.

The Makings of an Effective and Influential Video

Video Production

Videos are replacing text and photo content, whether it is online or traditional media; the former is the total package because potential customers feel and see emotions. They are likely to make a purchase because they watch how a product works and the benefits of a particular service. However, a video must have certain things to become an effective and influential tool that positively affects consumer behaviour.

Keep it Short

A TV commercial production company cites that a person receives and keeps information in a particular linear order and pace; video length is flexible, but as much as possible keep it brief. Online videos have leeway when it comes to narrating a story of your brand and its products. The recommended time of a video is between 90 to 120 seconds, this number allows you to discuss the advantages of choosing you over the competition.

Clear Language

Jargon may be easy to communicate within your niche and your company; however, your potential customers may not understand this. Miscommunication is one problem that brands do not want to have; as it may convey an unclear message or a person may get lost in translation. Use clear and simple language that your target customers understand clearly and easily, notes an expert from Thecoalshed. This enables you to connect immediately and increase the likelihood of a conversion.

Envision the Product

A video is effective when it allows the potential buyer to envision using it; when a person visualises they are using the item, they are likely to make a purchase. Experience is a powerful and influential tool for marketers as this contains positive emotions and associations with a brand. To achieve this, match the language with the images, people and content of the videos you publish.

These are a handful of factors that enable you to produce and publish a video that connects, influences and relates to your target audience.

Why Word of Mouth Advertising is Influential Online and Offline

Advertising in Sandusky“People share, read and generally engage more with any type of content when it surfaces through friends and people they know and trust.” 

This quote from Malorie Lucich, a product communications lead working with Pinterest, rings true for anyone who wants to successfully launch any kind of marketing campaign. More and more people have access to information about products and services they want to use. Simply saying and publishing something online will undergo intense scrutiny and may backfire if proven wrong. It’s all about building relationships and trust when it comes to reaching out to your target market.

How Influential is Word of Mouth Advertising?

More.SanduskyRegister.com, a marketing company in Sandusky cites that companies must have an advertising strategy in both offline and online avenues. Integrating both approaches allows them to connect with their audience effectively and improve conversion rates. Social media is a platform that combines both for businesses and their customers. Through Facebook, Twitter, Instagram and other websites, information — whether good or bad — spreads faster.

People get the pros and cons about the products and services they are looking for through their networks. One bad or good review from someone they trust may sway their decision in favor or against your brand. Content shared through social media may also create a positive or negative top of mind association with your brand.

Reaching Your Audience

As a marketer, you need to find ways to integrate the information spreading process of social media to utilize its distinct capabilities. However, marketing research revealed that most of the information shared about businesses is offline. This shows that focusing on offline advertising, such as word of mouth, still plays an integral role in the success of your branding efforts.

The way you treat your customers and the quality of your offerings is a big part of any campaign. Poor products and services will detract from your brand and result in loss of profit, no matter how good your advertising is.

Want to Make Your Business a Niche Company? Hire an SEO Firm

SEOFor anyone hoping to build a brand name and advertise his enterprise, it is essential to hire a firm providing SEO services. An SEO company help in ensuring your website receives maximum amount of traffic. This will subsequently increase the number of visitors to your website, which, in turn, can expand your customer base. A search marketing agency can help you meet all your online requirements and make your firm a frontrunner in the industry.

Strategies to Make Your Website a Success

DMB.com.au outlines some of the strategies employed by SEO firms to help develop a successful website:

  • Using the right keywords for the website: This is done to ensure that your website attracts the type of customers you wish to target.
  • Prevent your website from being penalised: Search marketers can develop a website that does not have hidden texts or links, keyword cloaking, or duplicate pages with similar content. In other words, the SEO firm ensures your website will not fall on the bad side of search engines.
  • Well-developed website: Search marketers know how to layout a website for easier navigation, so your visitors can find what they need.
  • Unique advertising: The great thing about working with an SEO agency is they can meet the advertising requirements of your compan. They help you evaluate feedback from customers and develop brand value to use for your strategies.
  • Coding: SEO firms know how to code websites that will be easily accessible in search engines. Most search marketers know how to implement the latest HTML sites for better online performance.

SEO agencies will be there to serve as your guide, from building a website, to launching and maintaining all activities within the site. With their services, you can build a strong brand presence and leave a good impression on search users.

Advertising Strategies

Why Hiring the Right Ad Agency Contributes To the Success of Your Business

Advertising Strategies in Australia Starting a business can be an exciting adventure. With time, you will discover all the elements involved in running a business. You need to take care of the accounts, hire the right people, advertise your products or services properly and simply grow your business.

With all these tasks staring at you, it may be difficult to get all things done on time. Customers are the most important part of your business, and if you’re not getting them, your business is bound to collapse.

Without an effective marketing plan, you may not achieve your business goals. Despite business owners understanding the need for a strategic marketing plan, few of them know exactly what it is and how to effectively implement one. Industry professional Decoymarketing.com.au shares that hiring the right advertising agency allows you to generate leads that automatically turn into sales.

Here are some reasons you should consider getting professional help:

Experience and Expertise

Small business may not have a marketing department, as they are still growing. Outsourcing your marketing needs to an agency is a good way to let people know about the services or products you are selling and what your brand is all about.

Save Time

As a business owner, you may not have the time to implement and come up with a marketing plan. Hiring an ad agency gives you enough time to focus on other important tasks, such as growing your business and introducing new products or services.

Save Money

Hiring an advertising agency minimises the cost you could have used if you decided to do the marketing on your own. Think of employee nametags, business cards, office décor and many more. Ad agencies buy in bulk and tend to have a good working relationship with the media sales teams. This makes work easier for you and saves you a couple of dollars.

Advertising your business is an investment. Hiring the right agency will not only attract new customers to your business, it will also save you both time and money. In addition, they will provide your business with a strong brand identity.