Tag Archives: marketing

What Has Behavioral Economics Got to Do with Marketing

team of individuals discussingFor years, marketers have unknowingly applied behavioral economics in their strategies. Behavioral economics proposes a link between economics and psychology. This theory explores why people sometimes make irrational decisions and why their behavior deviates from traditional economics.

Rather than making decisions based on facts such as price and quality, people sometimes make decisions based on emotions. Behavioral economics helps explain why someone will choose to go for A instead of B.

When you hire an experienced marketing agency in Salt Lake City, they’ll implement some practical techniques informed by behavioral economics.

The power of positioning

Economists say that everything has a price and that everyone has a maximum price they’re willing to pay for a product or service. In behavioral economics, how marketing agencies position your product can change the equation.

A good example is restaurants, where most find that the bottle of wine which falls second in price is usually very popular. Why? Customers who buy the second in price feel they’re getting something fine while not going over the top in price and this way, they feel they are saving. The power of positioning helps explain why marketers will offer a few inferior options.

Social proof

Behavioral economics proposes people innately desire acceptance and for this reason, they base their decisions of social norms. That consumers are easily influenced by what products others buy or the services other people use.

This explains why word of mouth remains an effective tool of marketing. In this digital era, online reviews on your Facebook page or on Yelp can serve as social proof for consumers. A marketing survey found that 88 percent of shoppers look at online reviews before purchasing products.

Endowment effect

Customers prefer items that carry some sort of ownership as compared to a similar item owned by another customer. To increase emotional attachment to a product, markets utilize customization.

The ultimate goal of personalizing products is to increase their value in the eyes of the customer. Marketers have long been vaguely aware that irrationality in some way shapes consumer behavior.

Once you understand what behavioral economics is all about, this irrationality becomes more predictable. Understanding behavioral economics will help you position your products or services more strategically.

How the Right Website Design Helps Your Business

Building WebsiteThe number of providers for easy website creation and free hosting makes it seem like it is the best way to get started on a business website for less. But without the right knowledge, creating a cheap website may actually cost you more.

One Look is All It Takes

Think of how you would judge the websites you view. Will you continue using or exploring a website that is poorly-made and difficult to navigate? Would a site filled with text that is difficult to read hold your attention? The answer is probably “no”—not unless you really have to.

Experts in web design in Croydon notes that to generate business, your website needs to draw not just traffic but interaction. To encourage interaction or at least have people stick around long enough, the website needs to appeal to your target market. In addition, the site must make two things clear: who you are and that you take your business seriously.

Who Should You Call?

A website is an important marketing tool for any business. Aside from word of mouth advertising, sites are an easy way to gain exposure. Other than asking friends, there is a good chance that the first thing people will do when they hear about your business is to turn to Google. If they do not like what they see, they might turn to others who offer similar services or products without giving what you have a second glance.

Look for web design professionals who can help you figure out the best options. Be open with the specifics of your business, what you need the website to do for you, and the budget you are working with. Note that while you might not have a big budget for website creation and maintenance, try to be flexible. After all, this is the face you are showing the world 24/7—you always want it to be the best you can present.

Website Redesign: 3 Tips for Avoiding the Negative SEO Impact

A website being designedWhile redesigning your website is supposed to improve the user experience for your visitors, it can be detrimental to your search engine ranking. But this does not have to be the case as long as you take all the necessary steps when transitioning from the old to the new website. It all depends on how well you alert the search engines of the changes that you make on your domain, URLs, and structure. Experts on SEO services in Minneapolis share three valuable tips on how you can avoid SEO damages during a website redesign.

Redirect the old pages to the pages on the new site

In case a website redesign means that you have to make changes to the pages’ URLs, it is vital that you use 301 redirects to link the old pages to the new and similar pages. This will help inform the search engines that the information in both pages is similar and that they should give them a similar ranking. However, avoid making general redirects to the homepage, as this will annoy both the search engines and the site visitors and end up hurting your rank.

Design a friendly error 404 page

Although you might have redirected your visitors to the new pages, it is still possible to have errors such as link breaks along the way. Error 404 pages can be quite helpful in monitoring such errors and ensuring that your visitors are taken care of. Just be sure to create engaging and friendly error 404 pages to help the users find whatever they are looking for.

Deal with metadata descriptions carefully

When moving the pages to the new site, make sure that they have inviting metadata descriptions to maintain and even improve your ranking through enhanced click-through-rates. In case your old site had great descriptions, you can retain these on your new site.

Redesigning your website should not mean having to lose your ranking. In fact, you should utilize this opportunity even to improve it. Follow the above tips and get to prevent the detrimental SEO effects of a website redesign.

Choosing the Best SEO Consultant For Your Business

a search engineSearch engine optimization or SEO is important for your website traffic. If you want to increase sales and brand awareness, encourage people to visit your website. The more visits your website gets, the higher the traffic.

SEO can help make that happen and you can even hire a consultant to do the job for you. Here are some suggestions on how to choose the best SEO consultant in Salt Lake City for your business website.

Ask for referrals

An SEO professional would not hesitate to give a list of former and existing clients for referrals. Ask these companies for any feedback regarding the service of the SEO consultant or agency. They may not give specifics, but they could at least tell you if their rankings improved as a result of the consultant’s effort.

Ask about the consultant’s SEO strategy

Ask the consultant to explain the strategy that will be used to improve your website traffic. The consultant must reveal how they can increase your site’s search ranking. You must also agree on the timetable for reaching the desired ranking.

Ensure that there are no black hat or even gray hat SEO tricks

Make sure the person you hire will not use black hat or gray hat tricks to improve your site’s traffic and ranking. Search engines, especially Google, do not hesitate to ban websites from search results if these are engaged in dirty tricks, such as content and link spamming.

Watch out for false promises

The primary objective of SEO is to make a website land on the No. 1 spot on the first page of search results. Yet, you should avoid consultants who promise you a top one ranking after a month of working with them. It’s either they will resort to underhanded tactics or it’s an empty boast.

Consider those with local SEO expertise

Having your business appear in the local search engines is likely to get you more sales and profits. Consultants with local SEO knowledge will be highly beneficial for your brick and mortar shop or office.

Learn about the fees and terms

SEO consultants are normally paid per project, but they can also receive their pay hourly or by retainer. Most of them charge per project, which can cost anywhere from $1,000 to $7,500, according to an article on Moz.

SEO is the driving force in terms of website ranking. To choose the best consultant suitable for your website, talk to their former or current clients. Ask them about their SEO strategies and tactics, and if they have a realistic view on improving your website’s ranking on search results. For local business owners, go with candidates who have local SEO expertise. And lastly, don’t forget to be clear on the payment terms for the SEO services.

4 Problems Killing Your Business (And How to Solve Them)

Business PuzzleNo one goes into business to fail. The sad reality, however, is that the majority of businesses fail within its first few years. And it’s not just startups that collapse. Major companies do too. If in your business has been declining recently, it could be because of one or more of the following reasons:

1. You are using the wrong approach.

If your sales have been decreasing, it’s an indication that your marketing methods are no longer working. Evaluate your entire marketing campaign and see how you can tweak it. Try new ways to reach potential customers. Try working with an experienced Utah-based SEO company. Attend trade fairs and make presentations that stand out. Develop a referral scheme. In a lot of aspects of business management, experimenting on what works and doesn’t work is the only step forward.

2. You have problems with your capital.

When you start experiencing problems with raising enough capital for your business, you are well on your way to collapse. As you start a business, you need to determine how much capital you’ll need to keep the business running until you start making profits. If you’ve been in business for years and suddenly find you have inadequate capital, consider a business loan.

3. Your brand is no longer appealing.

With competition in business ever on the rise, you sometimes need to rebrand to ensure you stay attractive to your clients. There are many simple ways you can enhance your brand without necessarily losing your identity. For instance, you can slightly alter your colors and improve your logo. This creates a sense of freshness.

4. You are working with the wrong team.

When a member of your staff or a section of your employees are no longer productive, consider that it’s time to let them go and bring in a fresh team. You want to know your staff understands and shares your vision. A new team also can also inject new ideas in your staff.

It’s what you do when your business is on a downward spiral that will determine its fate. By taking a few simple steps, you can turn things around.

Leveraging Domains for Localization Marketing

Computer PPCMany companies are now using multilingual websites or at least those specific to a particular city or country that uses the same language. As a website owner, you’d want to create unique experiences for a visitor, doing so improves conversion rates and overall user experience.

Experts on PPC from Denver cite the following ways you can leverage domains, subdomains and subfolders for your localization strategy.

The Domain Level Strategy

One of the most common ways to reach a different audience using another language, regardless of the size of your business, is to use different domains. Americans may prefer sites with the .com URL, others would want to see .jp, .ca, .cn or others. This is the easiest way to reach other groups across continents; however, the domain may be unavailable.

Different domains also improve your authority and reach; you’ll get more links directed to your website from various sources. Diverse traffic helps your search results rank and makes it easier for algorithms to index and crawl your pages.

Subdomain Approach

Another approach is using a subdomain at the country and language level. Japanese users may want a URL of jp.site.com, and a Canadian may want ca.site.com, and so on. This strategy is similar to using subfolders; however, both strategies have one glaring limitation, which is poor intuitiveness.

Link Building

Link building isn’t dead, but has only evolved; with the help of domains and subdomains, you can improve your ranking results and reach a wider audience. Links to your primary domain and website boosts your authority, because of the different sources of traffic and link profiles.

With different domains and subdomains, you get to customize your approach based on your intended audience. You can have a site specifically for non-English speakers, those using mobile devices and for those looking for a particular product or service. This flexibility enables you to maximize your reach, use resources optimally and convert at a better rate.


Maximising the Benefits of Dental Practice SEO

Dental care image placed on one of the keyboard keyIn the old days, if your dental practice paid for a full page on the telephone book, that was all you needed by way of advertising. That, and word-of-mouth, were pretty strong forms of communicating your practice to patients.

These days, however, a listing in the phone book and on the newspaper, pamphlets or fliers and posters are hardly enough to get you any visits from new patients. When people need to see a dentist, most of them do not turn to old media; they reach for their phones.

With that in mind, here is what you need to remember about SEO for dentists.

You need SEO

Search engine optimisation is what leads to the “organic” rise of your website on the search results pages of Google and other search engines.

Having a website is not enough; you need to pay for SEO services to make sure your practice website does not get lost in the multitude of results that appear on people’s phones when they need your services.

Invest in localised SEO

There are perhaps over a million of dentist around the world, and many of them offer the same services as you. This is why you need local SEO. Localised and geo-targeted keywords are important.

You are competing for dominance with properly chosen keywords, and those keywords are likely to have very, very high competition. Keeping them geo-targeted gives you a better chance of appearing on searches by people within your area.

Post only quality content

Spamming is not something that Google appreciates, so do not just post content for the sake of posting them. Make sure the content on your website is of high quality, something that raises your image and provides value to users.

Not only does this make patients appreciate your practice website more, but it also builds up your authority in the eyes of both users and Google.

It is not easy to compete in a field where there are so many other players. But the Internet makes it a more level playing field. Invest in a great website, good and useful content, and search engine optimisation to get a better chance of getting more patients to come to your practice.

The Makings of an Effective and Influential Video

Video Production

Videos are replacing text and photo content, whether it is online or traditional media; the former is the total package because potential customers feel and see emotions. They are likely to make a purchase because they watch how a product works and the benefits of a particular service. However, a video must have certain things to become an effective and influential tool that positively affects consumer behaviour.

Keep it Short

A TV commercial production company cites that a person receives and keeps information in a particular linear order and pace; video length is flexible, but as much as possible keep it brief. Online videos have leeway when it comes to narrating a story of your brand and its products. The recommended time of a video is between 90 to 120 seconds, this number allows you to discuss the advantages of choosing you over the competition.

Clear Language

Jargon may be easy to communicate within your niche and your company; however, your potential customers may not understand this. Miscommunication is one problem that brands do not want to have; as it may convey an unclear message or a person may get lost in translation. Use clear and simple language that your target customers understand clearly and easily, notes an expert from Thecoalshed. This enables you to connect immediately and increase the likelihood of a conversion.

Envision the Product

A video is effective when it allows the potential buyer to envision using it; when a person visualises they are using the item, they are likely to make a purchase. Experience is a powerful and influential tool for marketers as this contains positive emotions and associations with a brand. To achieve this, match the language with the images, people and content of the videos you publish.

These are a handful of factors that enable you to produce and publish a video that connects, influences and relates to your target audience.

Why Word of Mouth Advertising is Influential Online and Offline

Advertising in Sandusky“People share, read and generally engage more with any type of content when it surfaces through friends and people they know and trust.” 

This quote from Malorie Lucich, a product communications lead working with Pinterest, rings true for anyone who wants to successfully launch any kind of marketing campaign. More and more people have access to information about products and services they want to use. Simply saying and publishing something online will undergo intense scrutiny and may backfire if proven wrong. It’s all about building relationships and trust when it comes to reaching out to your target market.

How Influential is Word of Mouth Advertising?

More.SanduskyRegister.com, a marketing company in Sandusky cites that companies must have an advertising strategy in both offline and online avenues. Integrating both approaches allows them to connect with their audience effectively and improve conversion rates. Social media is a platform that combines both for businesses and their customers. Through Facebook, Twitter, Instagram and other websites, information — whether good or bad — spreads faster.

People get the pros and cons about the products and services they are looking for through their networks. One bad or good review from someone they trust may sway their decision in favor or against your brand. Content shared through social media may also create a positive or negative top of mind association with your brand.

Reaching Your Audience

As a marketer, you need to find ways to integrate the information spreading process of social media to utilize its distinct capabilities. However, marketing research revealed that most of the information shared about businesses is offline. This shows that focusing on offline advertising, such as word of mouth, still plays an integral role in the success of your branding efforts.

The way you treat your customers and the quality of your offerings is a big part of any campaign. Poor products and services will detract from your brand and result in loss of profit, no matter how good your advertising is.

Want to Make Your Business a Niche Company? Hire an SEO Firm

SEOFor anyone hoping to build a brand name and advertise his enterprise, it is essential to hire a firm providing SEO services. An SEO company help in ensuring your website receives maximum amount of traffic. This will subsequently increase the number of visitors to your website, which, in turn, can expand your customer base. A search marketing agency can help you meet all your online requirements and make your firm a frontrunner in the industry.

Strategies to Make Your Website a Success

DMB.com.au outlines some of the strategies employed by SEO firms to help develop a successful website:

  • Using the right keywords for the website: This is done to ensure that your website attracts the type of customers you wish to target.
  • Prevent your website from being penalised: Search marketers can develop a website that does not have hidden texts or links, keyword cloaking, or duplicate pages with similar content. In other words, the SEO firm ensures your website will not fall on the bad side of search engines.
  • Well-developed website: Search marketers know how to layout a website for easier navigation, so your visitors can find what they need.
  • Unique advertising: The great thing about working with an SEO agency is they can meet the advertising requirements of your compan. They help you evaluate feedback from customers and develop brand value to use for your strategies.
  • Coding: SEO firms know how to code websites that will be easily accessible in search engines. Most search marketers know how to implement the latest HTML sites for better online performance.

SEO agencies will be there to serve as your guide, from building a website, to launching and maintaining all activities within the site. With their services, you can build a strong brand presence and leave a good impression on search users.