Tag Archives: online

Want to Make Your Business a Niche Company? Hire an SEO Firm

SEOFor anyone hoping to build a brand name and advertise his enterprise, it is essential to hire a firm providing SEO services. An SEO company help in ensuring your website receives maximum amount of traffic. This will subsequently increase the number of visitors to your website, which, in turn, can expand your customer base. A search marketing agency can help you meet all your online requirements and make your firm a frontrunner in the industry.

Strategies to Make Your Website a Success

DMB.com.au outlines some of the strategies employed by SEO firms to help develop a successful website:

  • Using the right keywords for the website: This is done to ensure that your website attracts the type of customers you wish to target.
  • Prevent your website from being penalised: Search marketers can develop a website that does not have hidden texts or links, keyword cloaking, or duplicate pages with similar content. In other words, the SEO firm ensures your website will not fall on the bad side of search engines.
  • Well-developed website: Search marketers know how to layout a website for easier navigation, so your visitors can find what they need.
  • Unique advertising: The great thing about working with an SEO agency is they can meet the advertising requirements of your compan. They help you evaluate feedback from customers and develop brand value to use for your strategies.
  • Coding: SEO firms know how to code websites that will be easily accessible in search engines. Most search marketers know how to implement the latest HTML sites for better online performance.

SEO agencies will be there to serve as your guide, from building a website, to launching and maintaining all activities within the site. With their services, you can build a strong brand presence and leave a good impression on search users.

video marketing

Viral Video Marketing: The Elements that Make it Go Viral

video marketingViral videos are one of the best ways you can solidify your business’ online presence. Unlike your regular infomercials, these are designed to appeal to a broader and larger audience, while still drawing your target market.

But, what exactly makes a video viral? The process of creating one actually requires a lot of planning as there is a thin line between what is ‘viral’ and what is simply ridiculous.

Evoking Emotion

Part of what makes a video go viral is its ability to evoke an emotional response to the people watching it. This is the same reason why videos of accidents or natural disasters ‘go viral’ as it makes you respond to the images that you see.

Your main goal is to have your target audience admire your business, but this isn’t the only response you should capitalize on when you’re doing a viral video. Horror, joy, and humor are just some of the emotional responses you can take advantage of when you want to make your marketing campaign go viral.

Telling a Story

Storyboards Online notes that it is also important that your viral video tells a story, as this is what would guarantee an emotional response from your audience. If this is your business’s first time to create a video, then it would be wise to visualize how your story goes on the drawing board before you actually start filming it. This establishes both a direction and framework that you can work on, ensuring your viral video’s success.

The Right Platform

Where you’ll be spreading your viral video is also important. The most obvious choices are the three biggest social media platforms on the net; namely, Facebook, Twitter, and YouTube. You shouldn’t limit yourself to these though. Blogs are another platform you can use to spread your marketing campaign, as well as forums where your target audience frequent in.

Using these videos may seem risky, but they are equally rewarding if it goes off without a hitch. Take note of these three basic elements the next time you plan on creating a viral video marketing campaign.