The Latest Trends in Retail Packaging Design

Strawberries neatly packed on a clean and safe disposable food containerMarketing is a competitive field and any organization that wants any consumer to notice it has to invest in advertising. Almost every firm is investing in targeted and blanket advertising. Though you might be reaping good ROI from these ads, you might be forgetting a crucial aspect of marketing.

An integral and typically forgotten aspect of brand marketing is retail package design. Red Rider Creative says that a good marketing agency in Utah can help emphasize the importance of your product package design when building your brand. Humans are visual creatures and what attracts customers to your product is package designing. Here are the latest trends for this crucial marketing tool:

Geometrical Shapes

This trend revolves around simplicity and approachability through shapes and patterns. Most package designs are shifting towards squares, circles, and triangles in monochromatic colors. In markets with exaggerated designs, the simplicity of these packages makes them stand out. The familiar colors and shapes communicate with consumers more than excessive designs.

Simplicity

The best design packages try to keep their message as simple and clear as possible. This trend is a hit with consumers who do not want to spend so much time trying to understand what you offer. Sell your brand using simplified and clearly stated messages on your package.

Hand Lettering

Your package should not blend in with your competitor’s products. Hand lettering is the latest trend for product communication as opposed to digital lettering. The individuality of hand lettering creates a connection with your consumers and makes your product visible among its competition.

All products in the market compete for recognition. Unique product package designs are the best way to advertise your product and stand out from others. Get a reputable and well-equipped marketing agency to help you with your package design. It will become one of your primary advertising tools when done right.