Viral Video Marketing: The Elements that Make it Go Viral

video marketing

video marketingViral videos are one of the best ways you can solidify your business’ online presence. Unlike your regular infomercials, these are designed to appeal to a broader and larger audience, while still drawing your target market.

But, what exactly makes a video viral? The process of creating one actually requires a lot of planning as there is a thin line between what is ‘viral’ and what is simply ridiculous.

Evoking Emotion

Part of what makes a video go viral is its ability to evoke an emotional response to the people watching it. This is the same reason why videos of accidents or natural disasters ‘go viral’ as it makes you respond to the images that you see.

Your main goal is to have your target audience admire your business, but this isn’t the only response you should capitalize on when you’re doing a viral video. Horror, joy, and humor are just some of the emotional responses you can take advantage of when you want to make your marketing campaign go viral.

Telling a Story

Storyboards Online notes that it is also important that your viral video tells a story, as this is what would guarantee an emotional response from your audience. If this is your business’s first time to create a video, then it would be wise to visualize how your story goes on the drawing board before you actually start filming it. This establishes both a direction and framework that you can work on, ensuring your viral video’s success.

The Right Platform

Where you’ll be spreading your viral video is also important. The most obvious choices are the three biggest social media platforms on the net; namely, Facebook, Twitter, and YouTube. You shouldn’t limit yourself to these though. Blogs are another platform you can use to spread your marketing campaign, as well as forums where your target audience frequent in.

Using these videos may seem risky, but they are equally rewarding if it goes off without a hitch. Take note of these three basic elements the next time you plan on creating a viral video marketing campaign.